April 20-21, 2017 | Fort Mason Center, San Francisco

Plan the future
of commerce

Unite is a celebration of our shared accomplishments as a platform over the past year.



Thursday, April 20

  • Harley Finkelstein
    Harley Finkelstein
  • Tobi Lütke
    Tobi Lütke
  • Lynsey Thornton
    Lynsey Thornton
    Director of UX
  • Satish Kanwar
    Satish Kanwar
    VP of Product
  • Christopher Lobay
    Christopher Lobay
    Director of Product
  • Atlee Clark
    Atlee Clark
    Director of Apps & Theme Partnerships

Day 2

Friday, April 21

  • Jean-Michel Lemieux
    Jean-Michel Lemieux
    SVP of Engineering
  • Ben Kaufman
    Ben Kaufman
    Head of Product Labs at Buzzfeed
  • Zabrina Hossain
    Zabrina Hossain
    Product Manager
  • Mikkel Svane
    Mikkel Svane
    Co-Founder, CEO and Chairman of Zendesk
  • Marcie Murray
    Marcie Murray
    Director of Merchant Support
  • Shawn French
    Shawn French
    Engineering Lead, Partnerships R&D
  • Lucas Matheson
    Lucas Matheson
    Director of Operations


Day 1

Thursday, April 20

  • 8:30am
    Doors Open
  • 10:15am - 12pm
    Keynote Presentations
  • 12pm - 1:00pm
  • 12pm - 5pm
    Office Hours, API Support Bar & The Meetup
  • 1:30pm - 3pm
    Breakout Sessions
  • 3pm - 3:30pm
    Afternoon Break
  • 3:30pm - 5pm
    Breakout Sessions
  • 8pm

Day 2

Friday, April 21

  • 9am
    Doors Open
  • 10am - 12pm
    Keynote Presentations
  • 12pm - 1:30pm
  • 10am - 3pm
    Office Hours
  • 1:30pm - 3pm
    Breakout Sessions
  • 3pm - 4pm
    AMA with Tobi

Track 1

Extending the Merchant Experience with Apps

Day 1

Thursday, April 20

  • 1:30pm - 2pm

    Discover improvements and new tools available to help build apps that look and feel more like Shopify, and allow you to easily onboard merchants and retain customers.

    Monika Piotrowicz

    Director of UX

    Kyle Peatt

    Director of UX

  • 2pm - 2:20pm

    A data-focused session discussing the types of apps that Shopify Merchants need most. With the help of case studies on successful apps, and disclosure of the top searches in the Shopify App Store, you’ll take away data-driven ideas for your next big app.

    Sarah Siu

    Business Intelligence Analyst

    Todd Coulthard

    Data Analyst

  • 2:20pm - 3pm

    Discover the monetary and network growth Shopify Partners have gained from building channels with our Channels SDK, and learn how to take advantage of this emerging market opportunity.

    Luke Reeves

    Engineering Lead

    Helen Tran

    Design Lead

  • 3:30pm - 4pm

    Hear about forthcoming changes to our Discounts API, and about the potential applications to build custom discount experiences to suit unique merchant needs.

    Daria Kourilina

    Product Manager

  • 4pm - 4:30pm

    Learn how Shopify is enabling increased platform extensibility. Gain insight on various business opportunities, including how to build profitable marketing apps with new APIs.

    Daniel Patricio

    Product Manager

    Jen Chow

    UX Research Lead

  • 4:30pm - 5pm

    Learn how to capitalize on the increasing number of merchants using the Shopify mobile app to run their businesses.

    Tom Burns

    Director of Engineering

    Carson Brown

    Product Manager

Day 2

Friday, April 21

  • 1pm - 1:40pm

    How does a brilliant idea turn into a successful app? Discover how to determine app marketability, how to test and validate a concept with beta users, and how to launch and market a money-making app.

    Michael Perry

    Founder & Director of Kit

  • 1:40pm - 2pm

    Learn best practices for optimizing an app description, how to successfully market to merchants, and Shopify’s plans to improve the App Store.

    Blair Beckwith

    Developer Relations Lead

    Sarah-Jane Morris

    Developer Community Lead

  • 2pm - 2:40pm

    Providing quality support to merchants is a common practice among Shopify’s most successful apps. This panel will cover best in class strategies for providing app support, as well as how to effectively work with merchants to grow a loyal base of app users and advocates.

    Oren Harris

    Merchant App Experience Lead

Track 2

Designing and Enabling Merchant Success

Day 1

Thursday, April 20

  • 1:30pm - 2pm

    A look at how Shopify incorporates a decade’s worth of data and commerce intelligence into the products it builds.

    Solmaz Shahalizadeh

    Director of Merchant Services Algorithms

    Mohammad Hashemi

    Senior Product Manager

  • 2pm - 2:30pm

    Learn new ways to enable ecommerce on third-party sites using Shopify. Improvements to existing SDKs and new tools announced in this talk will make ecommerce possible anywhere.

    Mina Smart

    Developer Lead

  • 2:30pm - 3pm

    The world is bigger than a device screen. When designing a storefront, what are we enabling? How can you use that knowledge to help clients drive sales? Learn innovative and persuasive design techniques for future client projects.

    Serena Ngai

    Design Lead

  • 3:30pm - 4pm

    A technical discussion on both new and upcoming theme-building features. This talk will cover topics from granular changes in Liquid, the evolution of the theme editor, and tools built specifically for the Shopify Partner community.

    Nathan Ferguson

    Front-End Developer Lead

    David Cornu

    Senior Developer Lead

  • 4:10pm - 5pm

    Hear project management tips from industry peers. Explore how to set pricing rates, bill clients, and estimate projects in order to align with industry standards, and better understand client needs.

    Simon Heaton

    Partner Content Marketing Lead

Day 2

Friday, April 21

  • 1pm - 1:50pm

    To make the most of every marketing dollar, this panel will teach tips for finding leads and effectively tracking them, as well as effective and unconventional marketing tactics.

    Courtney Symons

    Partner Marketing Lead

  • 1:50pm - 2:40pm

    Community building serves many purposes, including lead generation, talent acquisition, and job sharing. Learn from Shopify Partners who have grown their businesses by building communities around the world, and take away strategies for building a community of your own.

    Keir Whitaker

    Partner Growth Manager

Track 3

Shopify Plus for High-Volume Merchants

Day 1

Thursday, April 20

  • 1:30pm - 2pm

    Shopify Plus has witnessed explosive growth since its inception. Learn about upcoming enterprise plans, and how to build the future of enterprise commerce alongside Shopify Plus.

    Loren Padelford

    VP & GM of Shopify Plus

  • 2pm - 2:20pm

    Understand the personas of merchants that are ideal candidates for Shopify Plus and learn common goals and challenges faced by current Plus merchants. Attendees will learn unique Shopify Plus use-cases for large brands, and how to best serve enterprise clients.

    Hana Abaza

    Head of Marketing for Shopify Plus

  • 2:20pm - 3pm

    An inside look at the Shopify Plus sales cycle, a technical overview of Shopify’s enterprise-level capabilities, and how to work more closely with Shopify on every enterprise contract.

    Mark Bergen

    Director of Sales for Shopify Plus

    Alicia Cornell

    Channel Partnerships Manager for Shopify Plus

  • 3:30pm - 3:50pm

    Following the success of Frenzy, Shopify will preview a new tool that further enables successful flash sales on Shopify Plus. Learn how Shopify’s infrastructure effortlessly handles traffic surges, and how to add flash sales as a service for high-traffic and buzzworthy clients.

    Dale Neufeld

    VP of Production Engineering

  • 3:50pm - 4:10pm

    Wholesale is a key growth strategy for many high-volume merchants. Learn about what Shopify is doing to enable merchants to sell their goods to retailers and streamline the entire order management process.

    Davis Neable

    UX Lead for Shopify Plus

  • 4:10pm - 4:30pm

    Last year, Shopify announced the iOS and Android Buy SDKs. This year, we’re making our SDKs even better and introducing a new set of tools to make apps easier to build. Learn the benefits of native apps, and how to get started.

    Fahd Ananta

    Product Manager

  • 4:30pm - 5pm

    Customized commerce experiences are critical to a merchant’s success. Hear about exclusive features that create memorable experiences for Shopify Plus clients, and see examples of powerful and effective customizations.

    David Moellenkamp

    Director of Product for Shopify Plus

Day 2

Friday, April 21

  • 10am - 10:10am

    This introductory session will recap the most important news and highlights from Day 1, and give a taste of what’s to come during Day 2’s full schedule of Shopify Plus programming.

    David Moellenkamp

    Director of Product for Shopify Plus

  • 10:10am - 10:30am

    Gain insight into the opportunity to build apps for Shopify Plus merchants. An insider’s perspective on the technical needs of enterprise-sized businesses including load, support, testing, and more.

    Steve Haase

    Solutions Engineering Lead for Shopify Plus

  • 10:30am - 11am

    Shopify Plus merchants often require unique features and functionality for their store — and that includes apps that can handle massive amounts of traffic. Learn best practices for building sturdy apps that can support high-volume merchants.

    Nicholas Mulder

    Senior Developer Lead

  • 11am - 12pm

    Hear firsthand from Shopify Plus merchants about why they became entrepreneurs, what attracted them to the platform, the complex challenges they face, and their retail plans for the future.

    Lily Rogers

    Head of Merchant Success for Shopify Plus

  • 1pm - 1:30pm

    Learn how Shopify Plus merchants are using offline experiences, including pop-up shops, as a unique selling and marketing tool. Discover how new Shopify POS features enable these experiences for Plus merchants.

    IBK Ajila

    Senior Developer Lead

    Cody Debacker

    Experiential Producer Lead

  • 1:30pm - 2:20pm

    This is a unique opportunity to learn from other Shopify Partners working closely with Shopify Plus merchants. Find out everything from how to negotiate an enterprise contract, to unique challenges they have solved for their larger clients.

    Jordan Knapp

    Head of Plus Solutions Group

  • 2:20pm - 2:40pm

    A peek behind the curtain at the changes in store for the Shopify Plus Partner Program in 2017. This session will contain announcements that every existing or aspiring Shopify Plus Partner needs to know.

    Martyn Boddy

    Head of Agency Partnerships for Shopify Plus


Frequently Asked Questions

  • Yes! If you'd like to take advantage of staying at Shopify’s preferred hotel during Unite, make your reservation here for 15% off of the Clift Hotel’s best available rate, while rooms last.

  • Thanks for your interest! Get in touch with your regular Shopify contact or visit the Contact page to let us know what you would like to speak about, or what content you would like to see.

  • All sorts: web designer, developer, marketing, business development/sales, agency leads...

  • We’ve implemented a limit of four tickets per company to allow as many partners as possible to attend Unite. If you’d like to discuss additional tickets, please contact your regular Shopify contact.

  • Shopify can help by providing a letter of invitation to Unite that you can use for your visa application. Contact your regular Shopify contact for details.

  • You can re-assign or change the information on your order (name, email address, etc) by clicking the “re-assign” or “change” button on the top right corner of the ticket that was emailed to you.

  • We’ll have a full lunch spread prepared for you, as well as snacks and drinks throughout the day.