Where people and ideas unite
Where
people
and
ideas
unite
At Unite, our partners and developers come together to celebrate shared accomplishments, forge new connections, and ignite the future of commerce technology.
Make the most of Unite
You’ll need the Unite mobile app to register for Office Hours with Shopify employees, Partner Open Houses, Happy Hours, and much more.
Ticket holders will be e-mailed when it’s ready for download.
What to expect
- Partner Hosted Meetups & AMAs at Shopify HQ
- Happy Hours
- Self-Guided Merchant City Tours
- Registration
- Main Stage Keynotes
- Lunch
- Tracks
- Office Hours
- Pop-up Talks / The Sandbox
- Arrival
- Keynote
- Tracks
- Lunch
- Tracks
- Office Hours
- Pop-up Talks / The Sandbox
Keynote Speakers
Tobias Lütke
CEO
Harley Finkelstein
COO
Satish Kanwar
VP & GM of Channels
Lynsey Thornton
VP of UX
Atlee Clark
Director, App & Partner Platform
Brandon Chu
GM, App & Partner Platform
Tracks
Building
This track focuses on the user experience and technical capabilities of building and developing with Shopify. You’ll experience new APIs, tools, and resources to enhance your app, as well as examine advancements in Shopify’s web design, development, and theme toolkits. This track is best suited for developers and app business owners.
Welcome to Track 1: Building
Kickoff the afternoon with an introduction to the track from Shopify’s Sr. Vice President of Engineering, Jean-Michel Lemieux.
Multi-Location Inventory: Unlocking New Opportunities
Merchants with multiple locations face a unique set of roadblocks when it comes to moving products. This session will detail the development opportunities across this large and expanding segment, and how you can help us increase flexibility, visibility, and accuracy for these merchants however and wherever they sell.
Extending Your Apps Into Shopify
This session will walkthrough the conceptual model of our latest release and the resulting optimization of developer workflow. Learn firsthand what to expect in payload, what API to call if necessary, what to set in partners, and more.
Building Marketing Apps for All Entrepreneurs
Come get a comprehensive look at new opportunities to improve and offer marketing technology to merchants. Designed to help simplify merchant’s marketing efforts, this session will explore how we’re enabling app partners.
Building Apps with GraphQL
Consuming Shopify data and building apps with GraphQL unlocks a ton of potential for developers. Come learn about new resources, tools, and best practices for what to build.
Boost Your App with Discounts
Learn how to leverage the Price Rules API features to boost value in your marketing app. This talk will detail how to create exciting discounts and report on them, so you can help more merchants move more products.
Architecture of a Shopify App
Learn common pitfalls and best practices for building your Shopify app. We'll walk through mistakes you might be making using our APIs and how to fix them. You'll also learn what Shopify's new APIs and libraries can do to help you build apps and track down bugs with renewed efficiency.
Building Scalable Apps
Learn how to effectively scale your Shopify app. We’ll draw from our own channel integrations to discuss minimizing bottlenecks and contention, how to deal with large volumes of webhooks, and what happens when these areas are overlooked.
Creating Accessible Themes
A merchant’s storefront needs to meet the needs of its shoppers. However, building accessible themes doesn’t mean compromising its design or the end-user experience. This session will talk about how to begin auditing the accessibility of your storefront and improve the experience for all its shoppers.
Scaling
This track deep dives into the opportunities available within the Shopify Partner Ecosystem. We’ll define product management, marketing, and growth techniques to help scale your business, as well as explore product and feature updates to help you market Shopify to clients. This track is best suited for agency owners and business development teams.
Welcome to Track 2: Scaling
Kickoff the afternoon with an introduction to the track from Atlee Clark, Director of the App and Partner Platform.
Increasing App Visibility and Lead Quality
Learn about upcoming changes to the App Store that will serve up personalized experiences for each and every merchant, and send more highly qualified leads to your app listings. We’ll take an in-depth look at each enhancement before diving into additional tips on how to leverage these updates to grow your business.
Growing your Customer Base
From small businesses to rapidly scaling enterprises and everything in-between, this panel will cover the key principles Partners need to select a niche, define an audience, and build the optimal customer acquisition funnel.
Building Retail Partnerships
Retail is the world’s largest sales channel and it is evolving quickly. In this talk, we’ll dive deep into how we’re building the future of retail, and where the best opportunities exist for partners. You'll get a transparent look at the product and commercial initiatives that will power the next generation of retail stores on Shopify.
Project Management and Building Client Trust
Project Management is tricky. It is as much an art as it is a science. This panel will explore the fundamentals and guiding principles for managing projects, including setting expectations, dealing with scope creep, and building client trust through effective onboarding and communication strategies.
Designing High Impact Teams for Scale
Choosing how and when to scale your team can be just as daunting as it is exciting. This panel will tackle selecting the right growth model, managing remote workers, maintaining culture, and onboarding to Shopify.
Scaling Support Systems
A well-designed support system is absolutely integral to maintaining your service levels and driving customer value during growth. This talk will detail how to build, augment, and scale your support offering from an operational and strategic perspective.
The Power of Community
The Shopify community can open a lot of doors for those who contribute to or engage with it. This panel will cover opportunities to get involved, both online and off, for partners of all sizes looking to make an impact or provide reassurance to others.
Positioning Shopify Plus
Big merchants represent big opportunities, but they often have big expectations. This panel will discuss pitch-proven best practices and share insights into the needs of Plus merchants, so Partners of any size can ink deals and realize big dreams.
Venue
Evergreen Brick Works550 Bayview Ave, Toronto, ON, M4W 3X8
Toronto, Canada is the fastest-growing market for tech jobs in North America. Shopify is proud to be a part of this growth, and is excited to bring Unite to such a dynamic city packed with potential.
We’ve negotiated hotel rates with the Hilton Garden Inn Toronto. Find out how to book your stay as well as how to get to Evergreen Brick Works in the FAQ
Livestream
Events
Join other Shopify Partners around the world at mainstage viewing parties to celebrate new releases and create new connections. Space is limited, so register today!
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Event Sponsors
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